The mobile phone has spawned some of the biggest lifestyle changes of the last two decades. Not only has it provided freedom from the constraints of wired communication for nearly 3 Billion subscribers worldwide, it represents a new access point for Internet-based content delivery. In many parts of the world, mobile phones provide the only medium for Internet access; in others, demand for accessing any content on any device at any time is the expectation of consumers.
Mobile content revenue has already quadrupled the paid content revenues of the Internet (source: MEF 2007). As the largest segment of mobile content, the market for mobile entertainment products and services is estimated to grow from $20.7 Billion in 2006 to $64 Billion in 2012 (Juniper Research 2008).
