Mobile phones have gone significantly beyond voice communications. Many consumers are looking for content to personalize their phones as well as entertain and inform them when they have a moment to spare. Evidencing this demand, the worldwide mobile content market is expected to surpass $64 billion by 2012, up from $20 billion in 2007, according to the latest report from Juniper Research.
The entire mobile industry is adapting to the rapidly evolving lifestyle changes that have been driven by faster networks and better devices. Over the past 20 years, true handheld mobility has developed and displaced all earlier forms of communications for consumers. This has led to powerful shifts within the industry that include:
New revenue opportunities for mobile service providers;
New distribution channels for content providers;
New devices that continue to push the boundaries of what is possible;
New business models in the content value chain.
The world of mobile is fueled by exciting new business models and the opportunities for mobile content distribution have just begun.
